Hello! My name is Nozomi Iwata.
I'm a Japan-born, Australia-based UX/UI and Web Designer with a strong background in branding, graphic design, digital marketing, and front-end development. My multidisciplinary expertise allows me to create digital experiences that are both visually compelling and strategically effective.
Beyond the digital space, I am also a professional in the high-end fine dining hospitality industry, driven by a genuine passion and love for gastronomy. Just as in design, gastronomy demands precision, creativity, and flawless presentation. This dual career path sharpens my eye for detail and deepens my ability to craft memorable, human-centered experiences—whether on the screen or at the table.
Whether it's designing intuitive user flows, building modern web interfaces, or developing brand systems, I approach my work with both creativity and precision. My goal is to merge thoughtful design with meaningful experiences—online and offline.
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Skills
UX Research
I specialise in uncovering user needs and translating them into actionable insights that shape meaningful digital experiences.
- Conducting user interviews, surveys, and usability testing to gather insights and uncover user needs and pain points.
- Creating personas, empathy maps, and journey maps to visualise user behavior and motivations.
- Performing competitive analysis and heuristic evaluations to identify market opportunities.
- Translating research insights into actionable design strategies that guide the design process.
UX Design
I design user-centered solutions that balance usability, creativity, and business objectives.
- Designing user flows, wireframes, and prototypes that prioritize usability.
- Applying design thinking methodologies to solve complex problems creatively.
- Balancing business goals with user needs to deliver effective, user-centered solutions.
- Iterating designs based on testing, feedback, and performance metrics.
- Collaborating closely with developers and stakeholders to ensure smooth handoff and implementation.
User interface Design
I craft intuitive, visually engaging interfaces that enhance usability and bring digital products to life.
- Crafting visually engaging, intuitive interfaces that enhance the overall user experience.
- Applying typography, color theory, and layout principles for clarity and impact.
- Designing responsive UI systems that adapt seamlessly across devices and screen sizes.
- Creating and maintaining design systems and reusable component libraries for consistency.
Web Development
I build responsive, functional websites with seamless interactions. My focus is on front-end and CMS development, with familiarity in backend fundamentals.
- Building responsive websites with HTML, CSS, and JavaScript.
- Working with frameworks and libraries to enhance functionality and maintainability.
- Creating dynamic, animated experiences using GSAP.
- Developing and customising WordPress websites, including CMS management and light PHP work.
- Integrating APIs and front-end features for dynamic interactions.
- Ensuring performance, accessibility, and cross-browser compatibility.
- Familiar with backend fundamentals (Express.js, Node.js, MongoDB) through project work.
Tools
- Research & UX: Figma (FigJam), Google Forms, Maze, Miro.
- Design & Prototyping: Figma, Adobe XD, Adobe Illustrator, Adobe Photoshop.
- Web Development: HTML, CSS, JavaScript (Vanilla JS), GSAP, Shoelace, WordPress, CMS, PHP, Git/GitHub, Node.js, Express.js, MongoDB, Mongoose.